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Recap of the 2011 Social Media Day event at the O.C. Register

I attended the 2011 Mashable Social Media Day event at the O.C. Register on Thursday afternoon, June 30.  I believe this was the second such event hosted by the Register.

They had a full agenda, including fifteen minute talks by a number of speakers from the social media industry.

The agenda included:

  • Welcome by O.C. Register Publisher Terry Horne
  • Panelist Introductions by Jonathan Lansner
  • Promote and Organize Your Event Socially: How to host a successful event, by Bryan Elliott, founder of Linked OC and the SoCal Action Sports Network and Cheril Hendry, Brandtailers and co-organizer of TEDxOrangeCoast
  • You’re the News: the rising influence of community-generated content, by Eric Bryant AKA TheRECoach, V.P. of Internet Services at Coldwell Banker Coastal Alliance, Ian Hamilton, OCR technology blogger/reporter and Burt Herman, CEO & Co-Founder at Storify
  • Big Food, Big Money: How the food industry uses social to drive sales, by Nancy Luna, OCR reporter and Fast Food Maven, Beth Mansfield, Director, Public Relations at CKE Restaurants, Inc., Marcy Massura, Weber Shandwick digital community manager for Oscar Meyer, and Rob Poetsch, Founder and President, Rob Poetsch Consulting Group
  • Buying Influence: How social influences purchasing decisions, by Lauren Drell, Assistant Editor of Supported Content at Mashable and Sonya Quick, OCR leader and also a consumer
  • Social Media for Social Good: Using social media to change the world, by Kohl Crecelius, CEO of Krochet Kids International, Jeffrey Friend, manager of Social Good Today (and director of social media & marketing at The Culver Group),
    Max McGhee, Art Director for Saddleback Church and David Simmons, Professional Services Responder for the Orange Country Sheriff’s Department
  • Do you need an expert? by Gary Robbins, San Diego Union-Tribune, Mona Shah, founder of Moxxe PR of Laguna, and Debbie Tesla, Dippin Dots franchisee
  • The ROI: Real-life examples of how social media pays off, by Kelly Borgen, marketing consultant, creator of “I Heart Old Towne Orange,” Eva Smith, Co-Founder of Latina Mom Bloggers, and Suzanne Broughton, blogger, columnist and SM community manager for OC Family Magazine

I got there about a half hour late and the auditorium was already full.  The Register’s staff had set up more monitors and seats upstairs, but it was hard to hear the speakers and folks were just chatting and networking.

I caught Assemblyman Jose Solorio, as he was leaving, but didn’t see any other elected officials.

Outside there were a bunch of food trucks set up, and the attendees were busy trying the food truck fare and voting on their favorite food truck.  You can see pictures of the trucks in the slide show above.

I find it odd that the Register would host this event as they represent the dead media that is newspapers.  And they were very slow to turn to social media, losing a lot of ad revenue in the process.  They have in fact been playing catch-up for a few years but had to deal with a corporate bankruptcy at the same time.

The Register conducted tours on Thursday, of their plant.  How many more years will they even be printing their paper?  You might as well be touring a mausoleum or a museum.

I also did not see many bloggers, who aren’t part of big media, on the speaker list.  That seems quite an oversight, in my humble opinion.

Blogs are just part of social media, of course.  But Facebook and Twitter are limited. Blogs can do so much more.

I would like to see this event move to a larger venue and have longer sessions.  Surely there must be an enterprising hotel in town that would like to host this event in return for free publicity?

Topics I would like to see next year include:

  • Twitter versus Facebook?  Which one will do more for your business?
  • Reaching minority demographics with social media
  • How social media has changed politics
  • How churches are using social media to fill their pews
  • When will social media kill off print media?
  • Status of the blogosphere today
 
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