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After a year of slight gains, newspaper circulation fell again in 2014 (though tracking these data is becoming more complicated each year due to measurement changes). Revenue from circulation rose, but ad revenue continued to fall, with gains in digital ad revenue failing to make up for falls in print ad revenue. Despite widespread talk of a shift to digital, most newspaper readership continues to be in print, according to the Pew Research Center.
At OC PR and eMedia Solutions we have long recognized that newsprint’s era of dominance in American media is over. We launched the New Santa Ana blog back in 2009 and have since added the New Anaheim, New Fullerton and Irvine News Blogs in addition to the OC Politics Blog and OC Safety News. These blogs have attracted a broad audience in Orange County as you can read about on Quantcast. Continue reading